In 2016, GRO worked with LG to develop designs for an ultra-wide and ultra-high-resolution computer monitor aimed at the premium professional segment.
Professional monitors are primarily purchased for the quality of on-screen image they offer. With this design we wanted to minimise the physical presence of the hardware to allow the very high-resolution content to appear to float magically in space.
Increasingly, people at work are moving away from big box PCs under their desks to using laptops with large, high-resolution monitors.
When researching monitors, we were surprised to discover that none could be adjusted high enough to allow a laptop to be used with the screen open underneath. This often led to users putting the laptop to one side and using an additional keyboard and mouse.
The thin and wide letterbox proportions of this display were ideal for incorporating additional height adjustment, making it possible to use the laptop screen and its keyboard with the monitor. This extra height also enabled the extra-wide display to be rotated vertically for long ‘thread’ applications and poster-like display content.