GRO is an innovative design agency that creates thoughtful products and meaningful user experiences for leading global clients in the consumer, B2B and health-tech sectors. We work across product and user interaction, both physical and digital, to create a connection between people and the ‘personality and soul’ of a brand.
User experience design
Interaction and interface design
Product brand strategy
Consumer insights and trends
Product graphics and icon design
Large and small domestic appliances
Computer and communications equipment
Business to business
Health and med-tech
3 types of collaborations
- Visionary design
- Strategic design
- Design for production
GRO design has extensive experience from A to Z of product creation; from creating a future vision or brand defining design philosophy, through building holistic strategic frameworks that make sense of complex problems, to crafting and refining products for production to the very last detail.
Our process is a blend of analysis, imagination and craft. It’s about understanding real needs, setting up a rigorous, tailored process and applying our skills and sensitivity to assure we create authentic experiences that make a connection between people and the ‘personality and soul’ of our client’s brand.
Whether visionary, strategic or design for production, every collaboration starts with understanding the user, the brand, the business objectives and sustainability goals.
The results of our collaborations are measured by these four pillars: how delighted our clients and their customers and users are, how successfully the values and the ‘personality and soul’ of the brand have been articulated, how has our collaboration contributed to business success and to what extent have we been able to contribute to creating a more sustainable solution.