Rock solid foundation
Sonos pioneered and is still the undisputed leader of multi-room wireless HiFi. In 2012, GRO collaborated on a strategic project to reinvent their industrial design across their entire portfolio.
The aim of the Next Generation project was to define the best possible experience at the intersection of music, technology, people and the home. It resulted in very refined product concepts and clear guidelines that formed a solid foundation for upcoming Sonos products.
‘The deliverables were stunning and the collaboration passionate and energizing; the results were a testament to how engaged and flexible the team is to deliver nothing but the best. For some products, GRO collaborated all the way to product introduction. It was a true delight to see the craft, the expertise and the attention to detail come through.’
Senior Director Design
Refine the experience
The next generation Play:5 aimed to refine every aspect of the user experience from its legendary predecessor.
High fidelity with a timeless elegance
A pure and simple canvas for refined, high-fidelity details; available in black and white to suit any interior.
Combining ‘far-read’ simplicity with ‘near-read’ sophistication, the AudioFoil is tailor-made for a flush and seamless fit, right to the edge.
This quality branding element works both vertically and horizontally and leads users intuitively to discreet touch controls on the side.
Allows freedom of placement and symmetry for stereo pairing.
Designed to the last detail