Sophisticated design for specialist industries
Cytosmart is a technology company revolutionizing the cell counting industry. They commissioned GRO to develop a design identity that reflected the technical sophistication and ease of use of their game-changing devices.
Cytosmart Omni and Cytosmart Exact scan cell culture growth faster, more accurately and at a fraction of the cost of competitor products. Being considerably smaller than other systems enables them to operate within an incubator, allowing real-time, remote monitoring for 'up to the second' results of live cell samples.
Balancing scientific precision with approachable simplicity
A vase-like body contrasts with an elegant yet robust metal armature. The simple open design improves access and represents a significant step forward in this highly specialised sector.
Cytosmart Omni – flexibility like never before
The moving metal armature emits light that passes through the cell culture and is detected by a microscope lens below. This arrangement results in a larger field of view and allows cell counting in multiple areas of a sample.
"We wanted to get our design to a higher level and to give our products their own identity. We chose GRO design not only because of their impressive portfolio and experience in this sector, but because we felt they would not be satisfied with just
a nice design."
Cytosmart Exact – instant results
This smaller automated cell counter takes a reading in seconds. It is much faster, easier and more accurate than the traditional method of counting by eye.
A simple separate slide holder allows future variants for customised applications.
Design working hand in hand with development and production
A deep understanding of materials and production processes was vital to deliver high-quality solutions that could be easily manufactured by Cytosmart.