Philips is one of the world’s leading innovators in healthcare technology.
GRO has been collaborating with Philips since 2003 on upstream strategic exercises, products for production and short creative sprints across their broad health technology portfolio.
During this lengthy relationship we have worked on many projects, including products in the areas of ultrasound, MRI, CT, DXR, C arm X-ray and robot-assisted surgery*.
At GRO we believe in the value of long-term relationships with our clients. We always invest time to understand not only the challenges of a particular project, but also our client’s core values, brand personality and strategic goals. Over time, this accumulated knowledge results in increased efficiency and a deeper level of understanding.
*Results not available for publication
‘When designing medical products it is important to consider the needs of all stakeholders: from hospital administrators specifying and managing solutions, to busy healthcare professionals using them on a daily basis, to the most vulnerable of patients undergoing a procedure.
At GRO we always aim to balance effortless functionality with a human sensitivity to achieve the best possible experience for everyone concerned.’