Small team thinking big
We design product solutions and user experiences for A-brand companies around the world in the consumer, B2B and healthcare fields.
“We’ve consciously chosen to remain small – it keeps us agile and responsive to our customers’ needs. We’ve got a great combination of experienced seniors working alongside talented young designers in the same space, with a good mix of personalities, qualities and skills.”
Personality and soul
We strive to improve user experiences by delivering beautifully crafted products with personality and soul – fresh, distinctive solutions that make an emotional connection with people to give them a meaningful experience.
“For us, personality is the outward expression of a product, its identity, it’s what makes it memorable and distinctive. The soul of a product is the values it is built on: authentic, honest and fit for purpose. Both need to be in harmony to deliver a meaningful user experience.”
Our design process is based on a blend of analysis, imagination and craft. It’s all about understanding our clients’ needs and then applying our skills, sensitivity and experience to the design challenge. And we address every level, from ‘big picture’ thinking to refining the smallest detail for production.
“We start each project with a blank sheet of paper and an open mind. We encourage robust, challenging discussions as they lead to only the strongest ideas surviving. And we continually look further and deeper – sometimes the answer is just over the horizon, perhaps even beyond the original brief.”
In an overcrowded marketplace we help our clients to stand out from the crowd, gain a competitive edge and increase their brand equity. We have won many prestigious awards for design excellence and secured numerous patents for our clients.